Sierra Nevada Brewing Co. has partnered up with Keep Knoxville Beautiful to host a new event to Get Off Your Glass! On April 22, 2018, the first Get Off Your Glass event will be held in celebration of Earth Day 2018.
From 2 p.m. to 5 p.m. people are invited to sort and recycle their glass at the Bearden Beer Market, 4524 Old Kingston Pike. West Rock will be providing bins to sort green/blue, clear, and brown glass bottles and jars.
Anyone that brings their glass to be recycled will receive a free beer and swag from Sierra Nevada. Bearden Beer Market will also be donating $1 from for each pint purchased during the event to benefit Keep Knoxville Beautiful.
Russ Torbett, the East Tennessee Area Sales Manager of Sierra Nevada stated, “As an avid recycler and beer drinker, and an employee of Sierra Nevada Brewing Company, where we’re ALL about recycling and sustainability, I wanted to find a way to encourage Knoxvillians to continue recycling glass despite no curbside glass service, and make it fun for everyone to participate…and, why don’t we start it up on Earth Day, too! So, bring your glass and get a free beer from Sierra Nevada!”
Since 2017, glass has not been accepted for recycling in single-stream bins in Knoxville and across East Tennessee. Get Off Your Glass will provide the community with a chance to sort and recycle glass in a convenient location as well as meet up with other recyclers.
"Keep Knoxville Beautiful is excited to partner with Sierra Nevada on this event especially on Earth Day,” said Alanna McKissack, Keep Knoxville Beautiful’s Executive Director, “We strive to encourage residents to continue recycling their glass. Get Off Your Glass will provide a unique recycling opportunity for Knoxville.”
About Keep Knoxville Beautiful
Founded in 1978 to help “clean up” prior to the 1982 World’s Fair, Keep Knoxville Beautiful is a local non-profit with a mission to promote a cleaner, greener, and more beautiful community.
To learn more about Keep Knoxville Beautiful, visit
keepknoxvillebeautiful.org.