This January, bring your outdated phone book to the zoo for recycling and get a real deal on zoo admission, thanks to the annual partnership between AT&T Real Yellow Pages and Knoxville Zoo.

From Jan. 3 through Jan. 31, 2011, visitors can present an outdated phone book and receive one free admission ticket with the purchase of another. Since the zoo is currently celebrating Penguin Discount Days, when admission is half-price, visitors who bring an outdated phone book can get two admissions for half the price of one regular admission.

A January visit to Knoxville Zoo is one of the area's best-kept secrets; many of the animals, such as the red pandas and otters, enjoy the crisp weather and are more active, and the zoo has plenty of indoor viewing areas for animals such as chimpanzees, gorillas, elephants and penguins on days when they aren't outdoors. Plus, Wee Play Zoo, everyone's favorite indoor place to play, will be open through January as well.

The annual recycling program fits well with both Knoxville Zoo's and AT&T Real Yellow Pages' commitment to recycling and conservation. Each AT&T Real Yellow Pages directory can be recycled and contains recycled materials that include paper and residual sawdust reclaimed from lumber processing operations.

AT&T Advertising Solutions offers the most effective, full suite of local advertising search products which enables advertisers to connect with potential customers anytime, anywhere. In addition to print directories, AT&T Advertising Solutions provides search information through YP.Com, RealPagesLive.com, YPmobile, ATT411 Texting and targeted Direct Mail (Digital Express). Combined, these print and online products receive more than 5 billion consumer searches a year for local business information and provide more than 1 million advertisers with valuable sales leads to help their businesses grow.

Special thanks to our sponsor AT&T Real Yellow Pages. This promotion is not valid with any other coupon, discount or offer and ends Jan. 31, 2011.

Knoxville Zoo is located off exit 392 from Interstate 40 and is open every day except Christmas Day. The zoo is nationally accredited by the Association of Zoos and Aquariums and is committed to the highest standards in animal care and well-being, ethics, conservation, and education. Currently, the zoo is open every day from 10:00 a.m. to 4:30 p.m. Admission and ticket sales stop one hour before the zoo closes. Next-day admission is free after 3 p.m. For more information, please call 865-637-5331 ext. 300 or visit www.knoxville-zoo.org.